Experience

HEALTH AND MEDICINE

Feinberg School of Medicine/Northwestern Medicine Magazine

  • Feature article about Northwestern University’s Center for Engineering Health and sidebar on engineering the U.S. healthcare system
  • Feature article about metabolic signaling research
  • Profiles of medical students who served in the military

Ann & Robert H. Lurie Children’s Hospital of Chicago/Heroes donor magazine

  • Feature article on gene therapy trial for patients with beta thalassemia

Patient Education Website

  • Researched medical literature and wrote symptom page on piriformis syndrome

University of Illinois at Chicago

  • Directed public affairs for the UIC School of Public Health, College of Applied Health Sciences, and College of Pharmacy in a news bureau organizational structure
  • Reported on topics including healthcare delivery, basic science and clinical research, technology, education, grants, awards, conferences, and facility improvements
  • Writing included feature articles, website content, speeches, press releases, pitch letters, backgrounders, bios, and PSAs
  • Developed and maintained relationships with faculty and administrators and local and national media
  • Obtained hundreds of major media placements through strong reporting and proactive media relations

Martha Washington Hospital (Closed)

  • Writing included patient guide, annual report, press releases, pitch letters, and PSAs

Chicago Department of Health

  • Wrote press releases and PSAs on public health topics

ARTS AND HUMANITIES

Illinois Humanities Council

  • Responsible for developing and implementing marketing communication plan for IHC and public relations plan for third and fourth years of the Chicago Humanities Festival
  • Wrote and produced biannual newsletter, biennial report, Humanities Festival program guide, and development collateral
  • Wrote and edited grant proposals, correspondence for IHC administrators and board members, speeches, press releases, pitch letters, PSAs, bios, and backgrounders

Columbia College Chicago

  • Implemented public relations for Columbia’s interdisciplinary arts graduate program and wrote articles for college alumni publication
  • Writing included press releases, pitch letters, backgrounders, PSAs, and feature articles

CORPORATE COMMUNICATION

CrossRealms (IT services firm)

  • Developed and implemented content marketing strategy.
  • Wrote and edited website content, press releases, blogs, case studies, social media posts, social media advertising, marketing collateral, technical tutorials, and business communications
  • Developed and implement integrated email marketing campaigns

Zeno Group

  • Researched  and wrote detailed brochure outline for consumer packaged goods account

CCH (a Wolters Kluwer company and provider of tax information, software and services)

  • Wrote seventy issues of weekly, multi-site employee newsletter, created to generate enthusiasm and support for a corporate reorganization and provide timely information about a rapidly changing work environment

Goltz Group (parent company of retail stores Jayson Home, Chicago Art Source and Artists Frame Service)

  • Co-authored The Street-Smart Entrepreneur with Goltz Group president, Jay Goltz
  • Developed and marketed book proposal and secured publishing contract for The Street-Smart Entrepreneur
  • Wrote and edited business proposals and other business correspondence
  • Created and implemented in-house public relations program. Writing included press releases, pitch letters, backgrounders, and bios. Secured dozens of major media placements.

Air Drive (manufacturer of metal fan blades)

  • Wrote and produced biannual newsletter for employees and customers

Frankel & Co. (now marketing services agency Arc Worldwide)

  • Planned and implemented public relations for Scott Paper Company’s Ronald McDonald House program; Safe Brands’ product launch of  a non-toxic antifreeze; and McRand International’s International Adventure Travel Show and International Collectible Exposition
  • Writing included press releases, pitch letters, and a cover story for a major travel publication on a tour operator’s North Pole expedition

JOURNALISM

Business Travel News

  • Wrote news stories and feature articles for a biweekly corporate travel publication. Topics included corporate travel departments; developments in the travel agency, rental car, hotel and airline industries; airports and convention centers; and Midwest travel destinations

Medill News Service (Hilton Head Sun and Report, Michigan City News-Dispatch, Great Falls Tribune, and The Lincoln Star)

  • Reported on U.S. government officials and legislators from South Carolina and federal legislation affecting tourism. Topics included Medicare changes, drug company regulation, autologous blood donation, seniors and technology, tax law, and bed-and-breakfast inn regulation

Lerner Newspapers

  • Reported on local government
  • Wrote feature articles on local culture
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